Made to Stick: Why Some Ideas Survive and Others Die
発売日
: 2007年
著者／編集
: Chip Heath/Dan Heath
出版社
: RANDOM HOUSE
価格
: 5,068
ISBN
: 9781400064281
Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.
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