As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. And in YOU, INC. Beckwith teams up with Christine Clifford (motivational speaker and former top sales executive) and they expand on this fundamental premise of selling, providing wonderful tidbits, anecdotes, and advice through his well-known home-spun writing style. The authors offer doses of humor and practical knowledge to anyone who wants to learn how to "seal the deal" and thrive in business. 著者はコンサルティング会社の創業者ハリー・ベックウィス。『「あのサービスが選ばれる理由』（海と月社）など顧客マーケティング論の著作を持ち、本書も商品の前に「あなた」を売り込めと説く。