Reviled and revered, Peter Pocklington brought the Edmonton Oilers and hockey superstar Wayne Gretzky to Edmonton, before negotiating Gretzky's shocking move to the Los Angeles Kings. His story is one of triumph, failure, and perseverance. It's also a primer on how to make the most of free-market capitalism. The book chronicles one man's obsessive pursuit of "the deal" and how that pursuit helped shape him and the ideals he continues to hold today. Pocklington spares no detail in this riveting read for hockey fans, sports fans, business junkies, and anyone who enjoys a good rise-from-the-ashes story.