A top Starbucks veteran shares inside stories of turning points in the company's history, including how it fought to hang on to its unique culture while growing exponentially. He discusses the importance of clarity of purpose, independent thinking, accountability, and more. 邦題：『スターバックスを世界一にするために守り続けてきた大切な原則』(日本経済新聞出版社）全世界にスタバを広めた著者が「人を大事にする」という信念を軸に世界一へと上り詰めた軌跡と10個の大切な「原則」を明かす。