【POD】An Investigation into Relational Actors and Business Networks: Case and Analysis -2-
: Hiroko Oe/Rosaline Kooiker
The business world is constantly changing and increasingly risky, but this situation also provides new opportunities. Business management must therefore respond proactively, effectively and strategically to these dynamic changes.This series of materials, ‘An Investigation into Relational Actors and Business Networks: Case and Analysis’, is designed to present learning exercises based on live case studies of business behaviour in the global market. I am happy to deliver the second volume in this series, featuring three cases: Columbia, Patagonia, and Next, all global apparel textile companies.The case discussions explore and evaluate theoretical and practical perspectives on contemporary management issues, focusing on business relationships and networking or relational actors. Drawing upon the research conducted by myself and my research colleagues at Bournemouth University, this book is designed to present practical learning materials that provide readers with a critical understanding of the relevant theories and models by outlining the key aspects of the analysis and critical discussion pertaining to contemporary issues in global businesses.
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