Good to Great and Built to Last identified the distinguishing characteristics shared by companies that not only achieved greatness, but also sustained it. In How The Mighty Fall, Jim Collins considers the "dark side," offering a perspective on how a fall from greatness can happen - to even the seemingly invincible. Adapting the very methodology that established Good to Great as a landmark, How the Mighty Fall shows that every institution, no matter how great, is vulnerable to decline, but recovery is possible. In some cases, companies emerge stronger - even after having crashed into the depths of a near-catastrophic fall. 邦題『ビジョナリー・カンパニー　3 』　日経BP社　メルク、モトローラ、HP…。かつて取り上げた偉大な企業は、なぜ衰退したのか。転落を阻むポイントは何か。克明な調査・分析で明らかになった「偉大な企業」衰退の真実とは。シリーズ総括の書。 7月26日日本経済新聞「広告欄 」に掲載。