New York-based artist Alexandre Singh's Faustian novella reimagines the life of Adi Dassler, founder of Adidas, in a world of reversed time and geography in which America is the Old World, and Europe a new frontier populated by geometry-worshipping primitives. This limited and signed edition includes Singh's 1080-page "Dictionary of a Synaethetic Language," nine Wikipedia-style essays, the original story and 18 hand-tipped color photographs.