Knowledge of Asian business is dominated by conventional wisdom. In this revised and updated edition of "The Asian Insider," bestselling author, Michael Backman, has researched beneath the surface to reveal the things that you need to know about Asian business. This paperback edition has an important new chapter on the massive, booming Chinese consumer market and updated chapters on China's fast paced economy, India's emerging economy, outsourcing in India, corruption and many other key essentials for Asian Insiders.