Keen insight on the transformational power of Starbucks."-Dr. Jackie Freiberg, bestselling coauthor, "Guts!" and "Nuts!" "Practical, proven ideas and strategies that you can apply immediately."-Brian Tracy, bestselling author of "Million Dollar Habits" How did Starbucks turn a cup of coffee into a worldwide business phenomenon? With unique access to Starbucks personnel and resources, Joseph Michelli isolated the 5 key leadership principles that transformed an ordinary idea into an extraordinary experience. Principle 1: Make It Your Own Principle 2: Everything Matters Principle 3: Surprise and Delight Principle 4: Embrace Resistance Principle 5: Leave Your Mark